Role Of Channel Manager

A Hotel Channel Managed Account Managers is the perfect and most efficient channel management strategy for all companies in the hotel business to manage their hotel reservations efficiently. It speeds up the entire procedure of booking hotel rooms in different channels for different hotels and allows them to have unmatched online visibility and market presence. With the help of this, customers can book rooms in luxury hotels, budget hotels, mid-range hotels, chains, and many other types of hotels. Hotel reservation software helps a lot in making hotel reservations accurately and efficiently.

Manage Booking Report:

Booking reports are important tools for any business to manage their clients. As we know that every client is very much interested in knowing about the current rates, the category of rooms, special offers, and facilities available in a hotel room and many other such details. Booking Reports helps in providing the complete details about all aspects of the hotel business. Some of the essential features of these reports are listed as below.

Category Based Pricing:

This feature enables the users to view the hotel inventory by category. This feature brings the complete information of all the rooms available in a certain category and the rates for each of these rooms. Category-based pricing is very popular with hotel channel management companies because they help in collecting accurate data and utilize it for making competitive pricing decisions for the promotion of hotel rooms. They use this method for offering the room rates according to the room size, mode of transportation used, special offers, and so on. The result of this method is that the users get accurate room rates at the right place and this reduces confusion in the business.

Online Distribution Channels:

Another important function of hotel inventory includes online distribution channels. The aim of this function is to offer the rates from various sources at the same time. It helps to reduce the overheads associated with operating these hotel rooms. Since the number of hotel rooms are small, online distribution channels facilitate the management to offer the rooms at competitive rates and reduce operating costs.

Special Offers:

Special offers are very important for successful hotel operations. A good hotel channel manager always tries to make use of these special offers in order to increase the number of customers. He does so by offering the special rate along with the normal rate and also some extra facilities or amenities. Some of the important points to remember while offering such special offers are that the customers should not confine their choice to just one hotel but check out different hotels. They should not limit their choice to only one hotel or a specific category of hotel.

Multiple Rate Organization:

MRO has a great role to play in increasing the sales and enhancing the overall efficiency of distribution channels. In case of hotel bookings, the MRO offers the customers a single rate along with the normal rate and discounts and coupons. This not only reduces the cost involved in operating the room but also offers better deals to the customers. MRO is an ideal example of multi-functional distribution channels playing a vital role in enhancing the business efficiency. Thus, we can conclude that the role of hotel channel management is indeed important in enhancing the overall business operations.