Improving Online Hotel Booking Conversions – Good and Bad thingsadmin
Improving Online Hotel Booking, in the past few years, hoteliers have implemented to different sources to achieve the maximum hotel bookings. Although various studies suggest that more than 25% of hotel’s revenue is gained from Online Travel Agents (OTA’s like booking.com , goibibo, make my trip-MMT, cleartrip , travelguru , agoda & expedia.), bookings can come from anywhere, it could be from online travel giants or hotel’s own website or even the hotel’s Facebook page to Improving Online Hotel Booking.
Here are some Good things which will enhance hotel’s online position
Correct and Irresistible Room Description to Improving Online Hotel Booking
The detailed room and hotel explanation will allow the guest to make a quick and informed booking decision. It is essential that you must have compelling room information that will widely describe the room and comforts offered by the hotel.
Optimize room rates and attractive booking packages for Improving Online Hotel Booking
The traveler is always looking for the room rates information so that is the most important one. In the actual competitive hotel industry, the best way to grab more bookings is to offer the most optimized and competitive room rates and engaging booking packages. Moreover, while explaining the packages, use attractive descriptions like the best room with appreciative breakfast instead of simply remarking hotel room with a continental package.
Amaze your visitors profitable Visual Content
To improve online visibility and improving online hotel booking, let the customers view absolutely what they are booking. Visual content will improve hotel’s visual demand which will more draw the customer in. With diverse HD images and immediate enjoyment of a descriptive video showing the great features of the hotel, the guest will be able to efficiently view the type of room they need.
Smooth integration with distribution channels to Improving Online Hotel Booking
Have a changing and powerful hotel channel manager that gives the two-way integration between the various channels and hotel’s front desk. The smooth connectivity will result in profitable distribution and decline the risk of overbooking; the fascinating and rapid booking knowledge will increase the customer interaction with the hotel and creates the good customer relation to improving online hotel booking.
Reactive website and mobile-friendly booking engine
It is important that hotels must give a quick to react website, which is adaptable to all type of devices and a booking engine which is secure and Smartphone compatible. So as a hotelier, have to understand that the present day traveler is quite a shrewdness and demand the good service at their fingertips.
Here are some bad things to avoid growing online booking
Keep it easy and savvy
Maintain the language limited and easy to understand. Since travelers can be anywhere from the world so it is not compulsory for all of them to know the English language, Avoid using a lot of complicated description while publishing policies.
Place the correct data in the right place
Firstly make sure that the data you are publishing is shown in the proper panel. Showing room description below cancelation policy is not the right method to go and will easily complicate the booker with probabilities of him starting to look for different options.
Don’t avoid a negative review, rather start involving with the visitors
One should always acknowledge online hotel reviews with regard to it being positive or negative. This will decrease the loss and fix up hotel’s reputation. Moreover, hoteliers can even obtain recurring business by answering a review with additional discounts or offers for next stay.